"World Malbec Day": Who Comes Up with These Ideas?

Marketers and trade groups, of course! Do you think that notions like "National Riesling Month" and "Grenache Day" are carved in stone on the lintels of the Sanctuary of Holy Days? You know better than that. And I'll bet dollars to doughnuts, as my late mother used to say, that Argentina is behind "World Malbec Day" like white on rice and ducks on June …