Bigger Than Your Head

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Bigger Than Your Head
Wine of the Day, No. 787

Wine of the Day, No. 787

Fredric Koeppel's avatar
Fredric Koeppel
Mar 10, 2023
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Bigger Than Your Head
Bigger Than Your Head
Wine of the Day, No. 787
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American wine consumers are notoriously incurious about grape varieties and wines except for the ones they grew up with, I mean mostly consumers over 50 or so years old -- talkin' 'bout you, Boomers! Younger drinkers -- with this caveat: if they drink wine at all -- tend to be more open to new and different vinous experiences. A profitable direction in …

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