Bigger Than Your Head

Bigger Than Your Head

Wine and PR

Fredric Koeppel's avatar
Fredric Koeppel
Aug 27, 2015
∙ Paid

Recently I posted to my Facebook page a question that asked why people, especially in public relations and marketing, will write, for example, "So-and-so currently resides in Atlanta" instead of "So-and-so lives in Atlanta." My contention is that "currently resides" is phony formal and pretentious, an attempt to inflate a small and ordinary claim by lar…

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