Whither Napa Valley Cabernet X: Is Coombsville Ready for Its Close-Up?

If you owned a winery in a region recently granted status as an American Viticultural Area (AVA) by the generous folks at the Alcohol and Tobacco Tax and Trade Bureau (TTB), how would you go about capturing the hearts and minds of wine consumers? Would you start by establishing a solid reputation as a producer of reliable wines, wines that even punch ab…