What Is a "Chillable" Red Wine?

A few minutes in the fridge can enhance some red wines.

In the late 1970s, one of the most obnoxious television commercials ever made advertised Cella Lambrusco. The primary figure in the commercial was Aldo, a short, plumb, not very attractive man around whom beautiful young women flocked because he advocated chilling bottles of the lightly sparkling red wine from Italy’s Emilia-Romagna region. “Chill a Cel…