Venerable Bordeaux Chateau Embraces Cute Critter Label

Mar 31, 2009

∙ Paid

BORDEAUX -- It was announced today that Chateau Lynch-Bages, a mainstay of Bordeaux's Pauillac commune, is changing its traditional label and staid image to become Large Bunny. This attempt to appeal to a younger demographic of wine consumer was explained by Lynch-Bages owner and manager Jean-Michel Cazes with a shrug that could only be called Gallic.

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