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The Truth about Vérité

The Truth about Vérité

Fredric Koeppel's avatar
Fredric Koeppel
Aug 15, 2008
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Bigger Than Your Head
The Truth about Vérité
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Forgive my play on words: The truth about truth. In truth, it's a bold stroke to name a winery Vérité -- "truth" -- not only because of the reference to the familiar Latin tag In vino, veritas -- "In wine, there is truth" -- but because of its powerful implication: "This wine is the truth."

Vérité, of course, is French, and the winery is, in a sense, an …

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