It’s not a new trope for celebrities to lend their names to wine brands or to lead wine ventures. Actor and “influencer” Cameron Diaz has had success with Avaline, a brand whose ads show up on my Facebook page constantly and on shelves at Sprouts and Whole Foods, among other stores. Brad Pitt owns Chateau Miraval in the South of France; Angelina Jolie sold her share after she and Pitt divorced. Other celebs attached to wine brands include Sarah Jessica Parker, Mary J. Blige, Martha Stewart, Snoop Dogg, Post Malone and Zac Brown.
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