Bigger Than Your Head

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Bigger Than Your Head
Rules for Trade Tasting Events

Rules for Trade Tasting Events

Fredric Koeppel's avatar
Fredric Koeppel
Apr 19, 2018
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Bigger Than Your Head
Bigger Than Your Head
Rules for Trade Tasting Events
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At a trade tasting, some entity -- a winery, an importer, a wholesale distributor, a marketing group or regional

consortium -- offers wine to be tasted by, of course, the trade, that is, representatives from bars and restaurants, retail stores, journalists, wine writers and other varieties of ink-stained wretches. Such an occasion is not the best at whic…

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