Bigger Than Your Head

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Bigger Than Your Head
Producers, Get Rid of Those Weighty Bottles!

Producers, Get Rid of Those Weighty Bottles!

We are not impressed. Plus, let's be environment-friendly.

Fredric Koeppel's avatar
Fredric Koeppel
Oct 11, 2023
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Bigger Than Your Head
Bigger Than Your Head
Producers, Get Rid of Those Weighty Bottles!
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There seems to be, in the wine industry and its marketing arms, a notion that a thick, heavy bottle with a deeper than usual punt in the bottom will impress consumers with the quality, the elite nature, the overall superior character of the wine. Like: “Wow, if this bottle of wine is so heavy that I can hardly lift it, it must be great!”

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