Bigger Than Your Head

Bigger Than Your Head

Naming Names

Fredric Koeppel's avatar
Fredric Koeppel
Mar 02, 2011
∙ Paid

Take a look at this label. Look at the name, Adolfo Hurtado. That's the winemaker for Cono Sur, actually given credit for his work on the front

label of a wine he made. We expect books to carry their authors' names prominently; we assume that movies will list their writers and directors. Would you download a song that didn't indicate who wrote the piece …

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