Bigger Than Your Head

Bigger Than Your Head

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Bigger Than Your Head
Bigger Than Your Head
If I Want To Read a Book ...

If I Want To Read a Book ...

Fredric Koeppel's avatar
Fredric Koeppel
Sep 27, 2007
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Bigger Than Your Head
Bigger Than Your Head
If I Want To Read a Book ...
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... I don't pick up a bottle of wine, but so many labels nowadays carry elaborate narratives and back-stories that are supposed to make the wine more "interesting" or "enticing" or "hip" (especially hip) that buying wine is like reading the back of the cereal box at breakfast. I mean, isn't the idea of marketing the quick sale, rather than bogging down …

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