Bigger Than Your Head

Bigger Than Your Head

How Much Would You Pay for a Bottle of Wine?

$250? Probably not. $25? More likely.

Fredric Koeppel's avatar
Fredric Koeppel
Oct 11, 2025
∙ Paid

My last post featured three cabernet sauvignon wines priced at $250 a bottle, with a stablemate wine at $95. The number of people who would buy such wines is — as if I had to tell you — very small. Collectors with temperature-controlled cellars. Deep-pocketed devotees of the cabernet sauvignon grape. Exclusive restaurants with extensive Napa-based wine lists that pay the wholesale price and then lay on a huge mark-up.

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