Bigger Than Your Head

Bigger Than Your Head

Share this post

Bigger Than Your Head
Bigger Than Your Head
How Expensive Can a Cheap Wine Be?

How Expensive Can a Cheap Wine Be?

With a recommendation.

Fredric Koeppel's avatar
Fredric Koeppel
Jul 26, 2025
∙ Paid

Share this post

Bigger Than Your Head
Bigger Than Your Head
How Expensive Can a Cheap Wine Be?
Share

The cost of nearly everything we consume, wear, touch or think about has risen recently, including — to narrow the focus — wine. I used to think that the “sweet spot” for quality/price ration in a bottle of wine was $15 to $25, that is, a spread in which quality and price most closely aligned. Less than $15, and especially under $10, and you get into mass-produced wines of little integrity, character or personality. More than $25, and especially higher (and higher), and you’ve reached the level of prestige winemaking and marketing where money talks, lifestyles beckon and plutocrats fill their cellars.

Keep reading with a 7-day free trial

Subscribe to Bigger Than Your Head to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Fredric Koeppel
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share