Back-Label Madness; or, Who Writes This Crapola?

It may be the Yuletide season, Readers, but I am not inclined to extend generosity to those who mangle the Mother-Tongue and allow way too much wiggle-room in the definition of words. The worst offenders, other than politicians, bureaucrats and sociologists, are advertising copywriters and public relations/marketing interns. Here's the example that lit …