Bigger Than Your Head

Bigger Than Your Head

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Bigger Than Your Head
Bigger Than Your Head
Back-Label Madness; or, Who Writes This Crapola?

Back-Label Madness; or, Who Writes This Crapola?

Fredric Koeppel's avatar
Fredric Koeppel
Dec 18, 2011
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Bigger Than Your Head
Bigger Than Your Head
Back-Label Madness; or, Who Writes This Crapola?
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It may be the Yuletide season, Readers, but I am not inclined to extend generosity to those who mangle the Mother-Tongue and allow way too much wiggle-room in the definition of words. The worst offenders, other than politicians, bureaucrats and sociologists, are advertising copywriters and public relations/marketing interns. Here's the example that lit …

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