Bigger Than Your Head

Bigger Than Your Head

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Bigger Than Your Head
Bigger Than Your Head
"A billion here, a billion there, and pretty soon you're talking about real money"*

"A billion here, a billion there, and pretty soon you're talking about real money"*

Is one winery worth that much dough?.

Fredric Koeppel's avatar
Fredric Koeppel
Nov 02, 2023
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Bigger Than Your Head
Bigger Than Your Head
"A billion here, a billion there, and pretty soon you're talking about real money"*
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The big news in the California wine industry this week is the acquisition of Daou Vineyards by Melbourne-based Treasury Wine Estates for $900 million, plus $100 million in incentives. The sale included the brand, the Daou Mountain Estate hospitality site, four boutique luxury wines and some 400 acres of vines in Paso Robles’ Adelaida District. A billion smackeroos may be a rounding up decimal for the federal government, but it’s stupendous, indeed unnerving, for a winery purchase.

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