Bigger Than Your Head

Bigger Than Your Head

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Bigger Than Your Head
Bigger Than Your Head
Tempra Tantrum = Mad as Hell

Tempra Tantrum = Mad as Hell

Fredric Koeppel's avatar
Fredric Koeppel
Dec 01, 2009
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Bigger Than Your Head
Bigger Than Your Head
Tempra Tantrum = Mad as Hell
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Which came first, the wine or the marketing campaign?

In my career writing about wine, I have received, along with wine, of course, the usual and the odd assortment of devices from marketing and PR people. These include corkscrews and foil cutters, little notebooks with pens, packets of spices and jars of condiments and, back in the 1990s, when this was …

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